When Dunkin’ Renames Your Town
Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns
Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines
Ranch Dressing Reality Shows and Other Signs of Peak Creative Confidence
Indie Spin: The one with live dressing cams, AI guardrails, and leadership do-overs
#3 | Top 40: Design | Scaling Pitch Black Into a National Brand for Black Entrepreneurs
A bold redesign from Odd Notion turned this single-day event into a 365-day movement
Pitch Black’s New Era: An Event Grows Into a Powerful Platform for Black Ideas
How Stephen Green and Eleazar Ruiz are redefining opportunity from Portland to the world
Indie Work Weekly: High Fives to the Ad Club Winners!
Plus, a spin around some excellent member stuff!
Meet an Indie Agency: Odd Notion
Award-winning good from Portland
IndieWork Weekly: Garnering Some Important Creative Many Times Over, Curiously Designed and a Quirky Party
See if you can figure out what this weird headline means
Portland’s Odd Notion Has a Triple Dip of Awesome
A great new show and a couple of fantastic case studies anchor this member check-in
May Flowers: Eleazar Ruiz
Keeping the flowers flowing, we go to Portland to celebrate Eleazar Ruiz, founder and design principal at Odd Notion. With Dominican roots, Eleazar brings a special vibe to the Pacific Northwest design community—one that’s filled with optimism. Visit the agency’s site. You’ll get immersed in powerful work (Serve LA is a particular favorite)—and you’ll fully […]