The World Cup Ate Everyone’s Marketing Plan (and Google Ate Their Search Traffic)
Indie Spin: The one with a barbell strategy, a fuzzy yellow insurance puppet, and 16,231 comments run through an AI.
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The Croisette Hangover, a Baguette With Strategic Weight, and a $10,755 Problem That Shrank to $3,381
Indie Spin: The one with the Cannes comedown, the return of a summer Yeti, and the metric quietly wrecking your growth.
Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange
Indie Spin: The one with the runner's butter vest, the s'mores civil war, and 13.5 million views in 48 hours.
How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI
Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn't the flex you think it is.
Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
Super Bowl Sermons and the Death of Discount Culture
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers
When Hotels Meet AI and Agencies Rethink Everything
Indie Spin: The one with GEO replacing SEO, influencer budgets funding handbags, and pitch secrets finally spilled
When Chaos Creates Art (And 9 Identical Ads That Aren’t)
Indie Spin: The one with Brad Pitt's chest, lottery psychology, and why your AI needs therapy
Holy Forking Shirtballs: Ted Danson’s Gone Full Ball Peen
This Indie Spin also has demon toys winning gold, nano-influencers overthrowing experts and more
IndieWork Weekly: Big Ass Soap and Gravy
Do you need further explanation on this one?
Winning Big: Celebrating Creative, Strategic, and Impactful Out-of-Home Campaigns
PJX Media with the goods
IndieWork Weekly: In-N-Out Gets Knocked Down a Peg
Plus, IndieWork hits Broadway
IndieWork: The Ghost of Blockbusters Past
Plus, civitas scores with Apple TV
IndieWork Weekly: Party Land Shows Us How to Get LA’d
Plus, Indie Agencies of the Year according to Cannes
#indiework Live: Award-Winning OOH (and How it Was Built)
PKX Media breaks down three successful campaigns