Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI
Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn’t the flex you think it is.
Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
Scissors Over Algorithms and the Burger King President Who Picks Up When You Call
Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
Brainrot, Dead Campaigns, and the Radical Candor That Moved PG&E’s Trust Score 17 Points
Indie Spin: The one with uncomfortable client meetings, AI-invisible brands, and a creative director who learns more from dead campaigns than live ones.
Nightmare Fuel, Starling Physics, and the Ongoing Death of the Keyword
Indie Spin: The one with beer Russian roulette, brand murmuration, and the answer economy eating your lunch.
Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty
Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data points from the trenches
Shortlists, Survival Strategies and the Comedy Business Case
Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
Bean Bag Chairs and Eight-Week Campaign Turnarounds
Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries’ temperature-based telephony, and Sturgis trying desperately to be young again
Indie Spin: It’s Not Detergent, It’s Sauce
Plus, ownership evolution, award-winning work, and agencies putting purpose into practice
Old Bay, Emojis, and Ravens Forever: Planit’s Matt Doud Shines on Random Q
The Planit co-founder keeps it real with Hall of Fame emojis, seafood seasoning debates and more
Admire or Ad Mire? I Vociferously Choose Admire
Planit’s Jed Jecelin’s Super Bowl LIX thoughts
IndieWork Weekly: In-N-Out Gets Knocked Down a Peg
Plus, IndieWork hits Broadway
Meet an Indie Agency: Planit
A 30-Year journey of creativity, independence and innovation
Liar, Liar?: The Portland vs. Baltimore Edition
Could it be another shutout?
IndieWork Weekly: Highdive Summons State Farm’s Nightmare, and Preacher’s Texas Cowgirl Has a Lot to Say
How much game would GameChange change if a GameChange could change games? It’s Variable.