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Tag: Rethink

The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals

A large crowd of people holding golden retrievers stands under a Welcome to Golden archway in a city street, with mountains visible in the background, celebrating an Indie Affair.

Indie Spin: The one with three “Agency of the Year” designations, a road safety campaign from Northern Ireland that lands harder than most, and why the client brief deserves a little healthy skepticism.

Grief Campaigns, Bridgerton Spectacles, and a Dead-Wrong Bezos Quote

A green upward trending arrow overlaps a gray downward trending arrow, symbolizing rising and falling trends.

Indie Spin: The one with Olympic appointment viewing, AI search rewrites, and an argument Jeff Bezos lost years ago.

Madison Avenue’s Problem Is Everyone Else’s Opportunity

Close-up of a black compass showing cardinal directions and degree markings, with the needle pointing north—symbolizing opportunity and direction in the fast-paced world of advertising.

Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.

Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex

A clear quartz crystal sphere sits on a white surface, its internal fractures reflecting light—an inspiring piece for craft enthusiasts and creator economies alike.

Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work

AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns

A humanoid robot powered by advanced AI agents stands near a coffee table with fruit, while a family of three sits on a couch in a well-lit living room.

Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.

37% of Consumers Now Start With AI, Not Google

3D figure holding a large magnifying glass with an orange handle, representing consumer search or Google, standing on a white background.

Indie Spin: The one with search’s quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.

Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere

A close-up of a condenser microphone mounted on a stand with a shock mount, set against a blurred, dark studio background—perfect for capturing creativity in fan-made jingles.

Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill that doubles as a lawn mower

Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book

Close-up of a decorated Christmas tree with blue and silver ornaments, metallic ribbons

Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking

Congratulations to Our Member Adweek Agency of the Year Winners

Adweek Agency of the Year

Mischief, Special US and Rethink take home honors

Store Count Is a Vanity Metric and Other Truths Indies Are Actually Saying Out Loud

A neatly arranged set of various hand tools

Indie Spin: The one with the %ACV hot take, 83% of travelers using AI to plan trips, and the agency that just rang the Nasdaq bell.

When Fry Boxes Reveal Brand Logic and Other Signs Indies Have Momentum

A red Fry Box filled with French fries is standing upright on a white background.

Indie Spin: The one with recognition rounds, strategic hires, and why fry boxes aren’t accidental

Cannes Lions Day 5: Indies Dominate Film, Claim Grand Prix for Good

Illustration of a smiling lion relaxing on a beach chair, holding two champagne glasses, with confetti in the air and a sunset over the ocean—celebrating a Cannes Lions Grand Prix for Good win.

23 Film Lions and the festival’s top purpose award cap a strong week for independent agencies

Cannes Lions Day 4: Indies Take 16 Lions in Business Categories

Rows of yellow boxes labeled PENNY and ZAHN with white text, stacked closely together and brightly lit—like a vibrant retail display ready for Indies or Cannes Lions business categories.

Serviceplan keeps winning as indies show strength in experience and strategy

Cannes Lions Day 3: Indies Win Big Across Media, Direct, PR & Creator Categories

A person with slicked-back hair wears large reflective sunglasses and a dark blazer, standing against a blue and green gradient background—capturing the bold style often seen at Cannes Lions Media Awards.

65 Lions prove indies are built different

Cannes Lions Day 1: Serviceplan’s Grand Prix Leads Indie Triumph

Rows of bright yellow PENNY iodized salt boxes, reminiscent of a Grand Prix display at Cannes Lions, with large white numbers and text, neatly stacked on a shelf under direct lighting.

IAN members capture Print & Publishing’s top honor as indies claim 24 Lions

Cannes Lions Day 1 Indie Winners

A navy blue graphic featuring the Cannes Lions logo and the text “Cannes Lions Day 1 Indie Winners” in white font celebrates the Indie Winners of this year’s festival.

Audio & Radio, Outdoor, Print & Publishing and Health awards

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