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    • Top 40 Category Finalists
    • Top 40: Classic Jury 2026
    • Pre-Pay For Entries
    • Sponsor the Top 40: Classic
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      • 2025: Pet of the Year Winners
      • 2025: WM+U Winners
      • 2025 Design Winners
      • 2024: Creative Winners
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Author: Jess Zafarris

Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer's Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.

IndieWork Weekly: Go Ogle These Goggins Goggles

A person wearing large yellow-tinted Goggins Goggles and an olive jacket sits indoors, touching their glasses, with greenery visible in the background.

And SPORTS!

Terri & Sandy Trolls WPP Following New In-Office Mandate

Auf einer farbenfrohen Plakatwand über einem U-Bahn-Eingang wird eine Zeichentrickfigur gezeigt, die für das „4 Days In-Office“-Mandat von WPP wirbt. Weitere Informationen finden Sie auf der Website.

Time to cut the strings?

IndieWork Weekly: Giving Back to LA Firefighters, Super Bowl Teasers Start Their Engines and More

Text on a black background reads: If youve ever loved LA, now is the time to show it.

A love letter to show support

IndieWork Weekly: Hold Me Closer, Tiny Rancher

A man in a green jacket and hat, embodying the spirit of a Tiny Rancher, sits next to a large bottle of olive oil on a wooden surface, surrounded by cheese, garlic, and vibrant greenery.

Plus, Sasquatch has been spotted

IndieWork Weekly: A Familiar Face Beneath a Tub of Mayo

A man wearing oversized gloves, large clocks as necklaces, sunglasses, and a hat stands with arms raised at a Dukes Mayo Bowl event, holding a tub of mayo, surrounded by other people.

Move over, Pop-Tarts

IndieWork Weekly: ‘Sweaters’ for Climate Awareness, sweating with Jane Fonda and More

A group of people in workout attire exercise in a studio wearing VR headsets, channeling Jane Fonda vibes, with the Supernatural logo displayed prominently in the center.

Wrapping up 2024 with more great work

IndieWork Weekly: Love for the Hugless

A man and a woman warmly embrace in a cozy room with hanging lights and a decorated Christmas tree in the background, sharing a moment that feels straight out of an IndieWork Weekly feature—definitely not a hugless holiday.

Let’s all be blubbering messes with this lovely work

IndieWork Weekly: Holiday Horrors and Gym Hijacking

Person wearing a VR headset and athletic clothing jumps in the air with arms extended, holding controllers, against an orange background—ready for another round of gym hijacking, as featured in IndieWork Weekly.

Thankful for the fabulous work

IndieWork Weekly: How Indies Got Out the Vote

Three characters in matching pink outfits and white top hats perform on steps before a circular blue and gold backdrop—one is round and pink, flanked by two humans—in this eye-catching IndieWork Weekly scene encouraging indies to get out the vote.

Plus, these spots are just like going to the movies.

IndieWork Weekly: Abortion Rights on Trial

A group of somber people stand outside near a weathered wooden wall, with the words “The Trial” in orange Gothic font overlaid on the image, evoking the tension of an abortion trial featured in IndieWork Weekly.

Plus, an entertainingly cantankerous jaunt with Brian Cox

IndieWork Weekly: Frankie Muniz Is Not in the Middle

A man in a plaid shirt sits alone on an airplane, looking confused with his arms outstretched, as if starring in an IndieWork Weekly feature or channeling Frankie Muniz’s signature puzzled expression.

Plus, sports and dogs. What else do you need?

IndieWork Weekly: An Airheads-Scented Foot Odor Antidote

A collage of four Halloween-themed house porch scenes with neon text overlays, featuring decorations, pumpkins, glowing lights, and a subtle Airheads-scented twist. Curated by IndieWork Weekly for festive inspiration.

Plus: Indies get real (and a little cheeky) about young athletes’ mental health

IndieWork Weekly: In-N-Out Gets Knocked Down a Peg

Split image shows a person holding a letter addressed to fast food giant In-N-Out on the left and a billboard reading Congrats on #2, IN-N-OUT on the right, both from Habit Burger Grill. Seen in IndieWork Weekly.

Plus, IndieWork hits Broadway

IndieWork Weekly: Party Land Shows Us How to Get LA’d

A billboard with a pastel gradient background displays the text Even lifelong Angelenos can Get LA’d. promoting KCRW 89.9 FM and IndieWork Weekly, with palm trees and buildings in the foreground.

Plus, Indie Agencies of the Year according to Cannes

IndieWork Weekly: Sh*t Shot and Dancin’ Danson

A man wearing yellow ear protection and glasses stands in front of a target practice sheet at an indoor shooting range, ready for his next Sh*t Shot.

And get a load of this walrus!

IndieWork Weekly: Highdive Summons State Farm’s Nightmare, and Preacher’s Texas Cowgirl Has a Lot to Say

A person dressed as a ghost hovers in front of a house with a large tree branch fallen onto the porch, while another person stands in the foreground, clutching an issue of IndieWork Weekly.

How much game would GameChange change if a GameChange could change games? It’s Variable.

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