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Author: Jess Zafarris

Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer's Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.

IndieWork: Dismantling FemHealth Stigma, One Hoo-Ha at a Time

A person in cowboy attire rides a horse in an outdoor arena, with large blue text that reads HOO HAA overlaying the scene, highlighting IndieWork and breaking the stigma around unique self-expression.

How do you sell a product that helps people manage vaginal odor if you can’t use the word “vaginal”?

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