A Secret to Selling in the Work? Add Some Emotion to the Mix

Two people kiss while ice cream melts on their faces; one person holds a partially melted cone, capturing the raw emotion in selling unexpected moments of joy.

Selling in concepts and work to a client can be a thing of nightmares. We’re reasonably sure that you may have a horror story or two. But there are also those golden moments when your big idea is embraced lovingly and nurtured to the end when the work sees the light of day.  Such is […]

Hanson Dodge Snaps Up Kohler Wellness Brand Media Duties

A woman with red hair installing a shower head.

Did you know that your shower can be a wellness center? Neither did we, which is why it was nice to learn that indie Hanson Dodge picked up media duties for Kohler’s Sprig. The new wellness brand from Kohler “elevates daily routines into premium self-care rituals through a product portfolio that includes innovative shower infusion […]

May Flowers: Gabrielle Shirdan

A framed photo of Gabrielle Shirdan on a background of bright flowers.

Remember when Solange dropped “A Seat at the Table,” and many of us were itching to claim our place among leaders at our jobs? Well, some decided that wasn’t enough and built their own. These next flowers go to one of those leaders, Gabrielle Shirdan of Kitchen Table. The Philly-bred creative director and founder has […]

May Flowers: Omid Farhang

A framed photo of Omid Farhang on a background of bright purple flowers.

Sometimes the ideas that feel most revolutionary are the ones that make the most sense—it takes a certain kind of leadership to help bring them into focus. One of these ideas: a general market agency that grasps America’s identity as a mosaic of cultures, and centers the nuance and vibrancy of these cultures, can influence […]

May Flowers: Carmen Rodriguez

A framed photo of Carmen Rodiriguez on a background of pastel roses.

Define gutsy. For anyone, it’s having the will to push past expectations. Spirited. Someone you see at first glance and immediately want to rally success around. For Carmen Rodriguez, Chief Client Officer of indie network GUT, it’s all those things with the multiplier effect of leads and collaborators who move as she moves: with the […]

May Flowers: Mo Said

A framed photo of Mo Said on a background of sunflowers during sunrise.

Flowers, you said? Here we go. It’s often said (in other universes, probably) that any great grocery store (or indie agency) runs on two things—fully-stocked shelves, and high-quality mojo. For Mo Said of Mojo Supermarket, those shelves are jammed with slick creative and a value prop worth its weight in gold. And the mojo? It’s […]

May Flowers: Oriel Davis-Lyons

A framed photo of Oriel Davis-Lyons on a background of bright tulips.

So much of this month has been dedicated to titans in their own corner of the Indieverse that deserve to smell the roses for their contributions to the ad industry and beyond. For today’s recipient, Oriel Davis-Lyons gets what it means to tend to a garden and watch it grow. With the mindset of a […]

May Flowers: Kwame Taylor-Hayford

A framed photo of Kwame Taylor-Hayford on a background of bright red flowers.

Let the flowers continue to flow for the indie talent and leaders making this part of the biz so special. Today, it’s about shining the brightest lights on Kwame Taylor-Hayford, Kin and SATURDAY MORNING co-founder. Kwame’s work is a dizzyingly amazing array of goodness, filled with purpose and meaning. His leadership drives the proudly independent […]