Tag Barrett Hofherr

Indie Spin

Shortlists, Survival Strategies and the Comedy Business Case

A colorful comedy mask with teal and purple accents, smiling widely, symbolizes the vibrant spirit of the comedy business, set against a plain white background.

Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator

Doug Zanger
October 28, 2025

Show Off, Indie Work Showcase

Life Leaves You Weird Stuff. Barrett Hofherr Shows You Where to Put It

An older couple stands in a storage unit filled with framed paintings of a bearded man posing in various humorous, semi-nude settings.

New Extra Space Storage campaign finds the comedy in storage desperation

Indie Agency News Team
September 2, 2025

Indie Spin

Shake Shack Selections, 6 Million Views and Other Strategic Wins

An illustration of a cheeseburger inspired by Shake Shack Selections, featuring lettuce, tomato, two beef patties, and cheese in a sesame seed bun on a white background.

Indie Spin: The one with burger partnerships, viral breakthroughs, and industry recognition

Indie Agency News Team
August 29, 2025

#indiethinking

The Toronto Report: A Big Week at Ad Age Small Agency

Two men, Doug Zanger and Kyle OBrien, speak into microphones during a virtual interview for Ad Ages Small Agency Toronto Report, each with a different scenic background and wearing headphones. INDIE branding is visible in the corner.

Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards

Doug Zanger
August 6, 2025

Indie Spin

When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)

Abstract illustration featuring bottles, documents, text boxes, and question marks in vibrant colors, evoking Gen Z’s spirit of information, inquiry, and communication—perfectly capturing the excitement of fun purchases or picking out new clothes.

Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality

Indie Agency News Team
July 25, 2025

Indie Spin

Independent Agencies Show What Happens When Pride Meets Purpose

Illustration of colorful origami cranes flying across a pale sky with a large red sun and light blue abstract mountains below, symbolizing pride and purpose in every independent journey.

Indie Spin: The one with legislative chamber activism, Cannes-worthy campaigns, and agencies making equality their everyday business

Indie Agency News Team
June 12, 2025

Indie Spin

Fade In On An Exceptionally Well-Written Caption About Transitions

An illustration of a clapperboard splitting two scenes: one side with fewer, darker fish and the other with many, lighter-colored fish swimming away—perfect for a well-written caption on transitions or dramatic fade in moments.

Indie Spin: The one about adults stealing goldfish from kids, Google's privacy plot twist (again), and why someone just posted two emojis and called it content

Indie Agency News Team
June 4, 2025

Indie Spin

The Human Factor Wins Again: Why Authenticity Matters

A robot stands with three people in a bright office, each holding tablets or papers, highlighting authenticity and the human factor in a collaborative meeting or discussion.

How Indie Spin's members are finding meaningful approaches in an AI-obsessed world

Indie Agency News Team
May 21, 2025

Indie Spin

It’s Your Time, B2B: Develop a Voice

Illustration of an orange and black megaphone with three sound lines coming from the horn, set against a beige background—perfect for brands aiming to develop a voice in B2B communication.

Flipping the script, breaking conventions, and celebrating authentic personality in advertising

Indie Agency News Team
May 20, 2025

Indie Spin

This One Doesn’t Coast: Indie Agencies Keep Their Foot on the Gas

A child wearing a yellow and red striped shirt stands with arms outstretched, smiling in front of a spinning amusement park ride—capturing the playful spirit that indie agencies bring to creative marketing.

Plus, chest-beating worth the thumping, breakthrough briefs, big wins, hires and more

Indie Agency News Team
May 17, 2025

Top 40: Design, Indie Work Showcase

#28 | Top 40: Design | Golf, But Make It Friendly

A stylized red flower above the handwritten word penny and the capitalized word GOLF creates a unique golf design, all set against a dark green background.

Wholesome swings, killer branding from Barrett Hofherr

Doug Zanger
May 2, 2025

Indie Work Showcase

IndieWork Weekly: Big Ass Soap and Gravy

Do you need further explanation on this one?

Jess Zafarris
March 28, 2025

Indie Work Showcase

IndieWork Weekly: Hold Me Closer, Tiny Rancher

A man in a green jacket and hat, embodying the spirit of a Tiny Rancher, sits next to a large bottle of olive oil on a wooden surface, surrounded by cheese, garlic, and vibrant greenery.

Plus, Sasquatch has been spotted

Jess Zafarris
January 17, 2025

Indie Agency News Top 40, Indie Work Showcase

#34: Barrett Hofherr for Special Olympics Northern California

A billboard shows a person wearing medals with the text: I’ve been called a lot of things. Most recently, champion. Created by Barrett Hofherr for Special Olympics Northern California.

Do Something Special

Doug Zanger
October 22, 2024

Indie Work Showcase

IndieWork Weekly: In-N-Out Gets Knocked Down a Peg

Split image shows a person holding a letter addressed to fast food giant In-N-Out on the left and a billboard reading Congrats on #2, IN-N-OUT on the right, both from Habit Burger Grill. Seen in IndieWork Weekly.

Plus, IndieWork hits Broadway

Jess Zafarris
October 4, 2024

#indiethinking

Agency Sprints Aren’t For Every Brand. But They Could Be the Game-Changer You’ve Been Looking For

Black background with white text: #indiethinking: Ready, Set, Sprint! Are Agency Sprints the game-changer your agency needs? Logos for Fortnight Collective and Indie Agency News are at the bottom.

Fortnight Collective's Devin Reiter breaks down the pros and cons and how the agency perfected its methods

Doug Zanger
September 3, 2024