Shortlists, Survival Strategies and the Comedy Business Case
Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
Life Leaves You Weird Stuff. Barrett Hofherr Shows You Where to Put It
New Extra Space Storage campaign finds the comedy in storage desperation
Shake Shack Selections, 6 Million Views and Other Strategic Wins
Indie Spin: The one with burger partnerships, viral breakthroughs, and industry recognition
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age’s Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)
Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
Independent Agencies Show What Happens When Pride Meets Purpose
Indie Spin: The one with legislative chamber activism, Cannes-worthy campaigns, and agencies making equality their everyday business
Fade In On An Exceptionally Well-Written Caption About Transitions
Indie Spin: The one about adults stealing goldfish from kids, Google’s privacy plot twist (again), and why someone just posted two emojis and called it content
The Human Factor Wins Again: Why Authenticity Matters
How Indie Spin’s members are finding meaningful approaches in an AI-obsessed world
It’s Your Time, B2B: Develop a Voice
Flipping the script, breaking conventions, and celebrating authentic personality in advertising
This One Doesn’t Coast: Indie Agencies Keep Their Foot on the Gas
Plus, chest-beating worth the thumping, breakthrough briefs, big wins, hires and more
#28 | Top 40: Design | Golf, But Make It Friendly
Wholesome swings, killer branding from Barrett Hofherr
IndieWork Weekly: Big Ass Soap and Gravy
Do you need further explanation on this one?
IndieWork Weekly: Hold Me Closer, Tiny Rancher
Plus, Sasquatch has been spotted
#34: Barrett Hofherr for Special Olympics Northern California
Do Something Special
IndieWork Weekly: In-N-Out Gets Knocked Down a Peg
Plus, IndieWork hits Broadway
Agency Sprints Aren’t For Every Brand. But They Could Be the Game-Changer You’ve Been Looking For
Fortnight Collective’s Devin Reiter breaks down the pros and cons and how the agency perfected its methods