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Tag: Founders Agency

Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions

A worn brown vintage suitcase with a textured surface and metal clasps sits on green grass, as if left behind at empty auctions.

Indie Spin: The one with the Cannes villa takeover, ChatGPT’s wide-open ad auction, and a butter sommelier on the payroll.

Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange

A wooden barrel-shaped butter churn

Indie Spin: The one with the runner’s butter vest, the s’mores civil war, and 13.5 million views in 48 hours.

When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space

A group of silver and blue trophies, reminiscent of LEGOLAND Coaster design, are displayed on a table outdoors, with droplets of water visible on their surfaces.

Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.

The Best Met Gala Statement Wasn’t on the Red Carpet

Clothes hanger

Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.

Alien Holograms, Spaghetti Westerns, and a 90-Year-Old Party Expert

Illustration of an old-fashioned film projector on a tripod, projecting a strip of film and light onto a blank background.

Indie Spin: The one with the six-peat, the cold beer obsession, and the tomato takeover.

Nightmare Fuel, Starling Physics, and the Ongoing Death of the Keyword

Two white dice with black dots showing six and five, placed on a reflective black surface.

Indie Spin: The one with beer Russian roulette, brand murmuration, and the answer economy eating your lunch.

Ad Jargon Has Always Been Jacked Up. A Founders Creative Director Did Something About it

A person with blond hair and dark roots, wearing wireless earbuds and a dark top, appears on a video call. The name Katie is shown in the bottom left corner, suggesting she might be a Creative Director familiar with ad jargon.

Katie Reid taught herself to code and built an 800+ term dictionary that makes the industry’s confusing language accessible to everyone

Ad Jargon Intimidates New Talent. This Dictionary Makes it Less Scary

A hardcover book titled The Ad Dictionary, perfect for decoding Ad jargon or inspiring new talent, lies next to a square bottle of red ink on a light surface.

Katie Reid created something for every student too embarrassed to ask about industry terminology

This ‘30 Under 30’ Shouldn’t Exist

Magazine cover titled 30 Under 30: 30 Victims of Gun Violence Under the Age of 30 features black and white portraits of young people; background shows clippings and articles.

Change the Ref and Founders created profiles of kids killed by gun violence

V.I.PEE: The Tailgating Fix No One Saw Coming

People wait and take photos in front of a blue Lipton VIPee restroom trailer at an outdoor event—an essential tailgate fix with separate men’s and women’s entrances.

Founders Agency solves football’s grossest problem with luxury bathrooms for Lipton Hard Iced Tea

IndieWork Weekly: Go Ogle These Goggins Goggles

A person wearing large yellow-tinted Goggins Goggles and an olive jacket sits indoors, touching their glasses, with greenery visible in the background.

And SPORTS!

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