Tag FUSE Create

#indiethinking

The Toronto Report: A Big Week at Ad Age Small Agency

Two men, Doug Zanger and Kyle OBrien, speak into microphones during a virtual interview for Ad Ages Small Agency Toronto Report, each with a different scenic background and wearing headphones. INDIE branding is visible in the corner.

Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards

Doug Zanger
August 6, 2025

Indie Spin

When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)

A cartoon pizza slice and burger, both with arms and legs, face off in a boxing ring wearing gloves, ready for an epic Indie math showdown.

Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water

Doug Zanger
August 5, 2025

Indie Spin

Receipts, Badges, and the 60% Reality

Large 60% text surrounded by icons representing social media, music, a book, a camera, and other digital elements—plus badges—on a blue and purple background.

Indie Spin: The one with platform certifications, AI percentages, and very specific career advice

Indie Agency News Team
July 29, 2025

Show Off, Indie Work Showcase

FUSE Create Takes Their Dream Platform to New Heights with Rest-Eze

A woman with short dark hair wearing a floral-patterned shirt looks to her right, seated in front of a wooden headboard and a wall with a blurred green design, capturing the serene comfort of the Rest-Eze Dream Platform.

Sleep-Eze's sequel tackles stress

Indie Agency News Team
July 16, 2025

Indie Spin

The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns

Abstract illustration of fish swimming through swirling shapes and patterns, featuring bold lines, geometric forms, and a mix of teal, orange, and beige colors that subtly evoke the playful contrast of the Kiki/Bouba Effect.

Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines

Indie Agency News Team
July 10, 2025

Indie Spin

Independent Agencies Show What Happens When Pride Meets Purpose

Illustration of colorful origami cranes flying across a pale sky with a large red sun and light blue abstract mountains below, symbolizing pride and purpose in every independent journey.

Indie Spin: The one with legislative chamber activism, Cannes-worthy campaigns, and agencies making equality their everyday business

Indie Agency News Team
June 12, 2025

Indie Spin

Architecture Boat Tours and Other Contemporary Agency Flexes

Colorful paper-cut style cityscape with geometric buildings, clouds, labeled flags, and boats with people floating on water in the foreground under a dark sky—perfect for showcasing contemporary agency or inspiring architecture boat tours.

Indie Spin: The one with rooftop revelations, existential brand crises and gourmet golf course dining

Indie Agency News Team
June 10, 2025

Indie Spin

The Billboard That’s 98% Empty (On Purpose)

A blue soda can sits on a beige surface with large patches of peeling white paint, resembling an empty billboard ready for creative advertising.

Indie Spin: tiny chaos campaigns, pro bono legal clinics for broke artists and the glass box approach to pharma compliance

Indie Agency News Team
June 2, 2025

Indie Spin

High Schoolers Visit Agencies and Deliver Unfiltered Truth

Illustration of high schoolers traveling with scooters, luggage, maps, and travel documents, surrounded by travel-related icons and abstract patterns.

This Indie Spin features honest agency assessments, DB Breweries' temperature-based telephony, and Sturgis trying desperately to be young again

Indie Agency News Team
May 30, 2025

Indie Spin

When Brands Stop Advertising and Other Cautionary Tales

Nearly empty store shelves with only one small item remaining on the second shelf from the top—a cautionary tale for brands that stop advertising.

A catch-up Indie Spin featuring data-driven reality checks, conversational AI for healthcare, and why JanSport doesn't need a glow-up

Indie Agency News Team
May 28, 2025

Top 40: Design, Indie Work Showcase

#27 | Top 40: Design | ‘No Shirt, No Shoes’ Reimagined with Purpose

Familiar signs, redefined with urgency by FUSE Create

Doug Zanger
May 2, 2025

Show Off, Client Success Stories, Indie Op-Ed, Indie Work Showcase

Standing Out in a Sea of Sameness: How Grenade Broke Through the Canadian Protein Bar Market

Collage of photos showing an outdoor fitness park with orange exercise equipment, people working out, informational signs, and Grenade promotional materials for the Get Outside. Upgrade Your Outside. campaign in the Canadian protein bar market.

UK's #1 breaks in and breaks out

Steve Miller
April 23, 2025

Indie Work Showcase

IndieWork Weekly: Big Ass Soap and Gravy

Do you need further explanation on this one?

Jess Zafarris
March 28, 2025

Indie Work Showcase

IndieWork Weekly: ‘Sweaters’ for Climate Awareness, sweating with Jane Fonda and More

Wrapping up 2024 with more great work

Jess Zafarris
December 20, 2024

Indie Work Showcase

IndieWork Weekly: Love for the Hugless

A man and a woman warmly embrace in a cozy room with hanging lights and a decorated Christmas tree in the background, sharing a moment that feels straight out of an IndieWork Weekly feature—definitely not a hugless holiday.

Let's all be blubbering messes with this lovely work

Jess Zafarris
December 6, 2024

Indie Agency News Top 40, Indie Work Showcase

#13: FUSE Create for Schneiders

Two plates of breaded fish and fries are shown side by side on patterned blue tables, with Schneiders logos, FUSE Create branding, and a vs. between them. Each plate has a dipping sauce and lemon wedges.

Schneiders vs. SchnAIders

Doug Zanger
October 22, 2024