HAYMAKER Takes Manhattan (And Does It Their Way)
LA agency’s NYC expansion comes with attitude, strategy, and perfect coffee cup
Consumer Skepticism and $40M Product Placements: When the Data Gets Uncomfortable
Indie Spin: The one with AI anxiety, product placement windfalls, and the quiet power of authentic connection
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age’s Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino’s dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
Receipts, Badges, and the 60% Reality
Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
#24 | Top 40: Design | Topo Chico’s Fizzy Offshoot Goes Full Color
Sabores gets loud—and lovely with work from HAYMAKER
Show Off: Inside HAYMAKER’s Refreshingly Human Work for Seattle’s Best Coffee
CEO Jay Kamath shares how the team landed the platform, found the tone, and made something everyone could relate to
Show Off Weekly: Good Work, for Good (and for Sanity)
Take that, AI
IndieWork Weekly: ‘Sweaters’ for Climate Awareness, sweating with Jane Fonda and More
Wrapping up 2024 with more great work
#IndieWork: It’s All Popping for Olipop X HAYMAKER
IAN talks Olipop, Culver City vibes, and keeping cool in Q4 with HAYMAKER
IndieWork Weekly: In-N-Out Gets Knocked Down a Peg
Plus, IndieWork hits Broadway
IndieWork: The Ghost of Blockbusters Past
Plus, civitas scores with Apple TV
IndieWork Weekly: Party Land Shows Us How to Get LA’d
Plus, Indie Agencies of the Year according to Cannes
IndieWork Weekly: Sh*t Shot and Dancin’ Danson
And get a load of this walrus!
HAYMAKER Officially Became a Minority-Owned Business. And the Celebration Was Dope as Hell
One night of partying. A lifetime of goodness.
May Flowers: Jay Kamath
We’re expressing our admiration with flowers for independent agency talent and leaders who continually inspire and nurture the independent spirit. Today, we head down to LA and HAYMAKER with props to founder and CCO Jay Kamath. It’s an impressive career list with work for Nike, Activision, ESPN and Sonos. He and the agency keep on […]