Consumer Skepticism and $40M Product Placements: When the Data Gets Uncomfortable
Indie Spin: The one with AI anxiety, product placement windfalls, and the quiet power of authentic connection
When Dunkin’ Renames Your Town
Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)
Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
When Bad Bunny Wears Your Brand and Colonels Stop Smiling
Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI
Highdive Makes KFC’s Colonel Dead Serious About Winning the Chicken Wars
Vulnerability beats vanity with one of the brand’s most honest campaign yet
Architecture Boat Tours and Other Contemporary Agency Flexes
Indie Spin: The one with rooftop revelations, existential brand crises and gourmet golf course dining
Apparently, 81% of Shoppers Just Give Up When They Can’t Get Free Shipping
Are we shocked?
IndieWork Weekly: Big Ass Soap and Gravy
Do you need further explanation on this one?
IndieWork Weekly: The Lay’s-Filled BTS Video We All Needed
So good. Thank you, Highdive
Indies Created a Majority of Super Bowl Ads. And They Did Pretty, Pretty Good
There were plenty of bright spots—and a few “mehs”
IndieWork Weekly: Go Ogle These Goggins Goggles
And SPORTS!
“You ready?”: Talking Big Game with Highdive’s Mark Gross
A helluva great story with some good advice
IndieWork Weekly: Abortion Rights on Trial
Plus, an entertainingly cantankerous jaunt with Brian Cox
IndieWork Weekly: All Buns are Off as the Next Chicken War Commences
Highdive goes for it for KFC
IndieWork Weekly: An Airheads-Scented Foot Odor Antidote
Plus: Indies get real (and a little cheeky) about young athletes’ mental health
IndieWork: The Ghost of Blockbusters Past
Plus, civitas scores with Apple TV