A $0 Media Budget, 785 Million Impressions, and Other Post-Cannes Reality Checks
Indie Spin: The one with the MoonPie militia, a pirate's rebrand rant, and Cannes getting audited.
Tag Humanaut
Record Players, Mob Bosses, and AI’s Privilege Problem
Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can't tell your brand apart.
Brainrot, Dead Campaigns, and the Radical Candor That Moved PG&E’s Trust Score 17 Points
Indie Spin: The one with uncomfortable client meetings, AI-invisible brands, and a creative director who learns more from dead campaigns than live ones.
Humanaut Helps Hero Cosmetics Launch Chocolate Pimples for Valentine’s Day
The social campaign features an all-too-realistic batch of chocolates that look like they need to be squeezed.
When Your Agency Name Becomes Destiny (And Other Cosmic Alignments)
Indie Spin: The one featuring destiny-fulfilling agency names, the one-third workplace problem and Argentinian expansion
Work Worth Making. Time Worth Taking.
At Humanaut, the answer isn’t always yes—and that’s the point