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When Payment Apps Grow Up: Zelle’s $1 Trillion Evolution Story

A woman with a braided hairstyle smiles downwards; a Zelle message overlay reads, Your first sale. So proud of you.

How Pereira O'Dell helped America's payment network find its voice

Indie Agency News Team
September 2, 2025

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Have a Great Day: Scout’s Love Letter to Its Factory Town

A gray warehouse with Swit painted in red on the side stands by a dirt road, with several cars parked nearby under a partly cloudy sky.

How Venables Bell + Partners turned the company's investment into community celebration

Indie Agency News Team
September 2, 2025

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The Week Fire Kite Made 703 Million People Impossible to Ignore

Six people fill containers with water while standing in a muddy, shallow pond surrounded by vegetation.

How a simple Labor Day mirror concept turned holiday apathy into awareness for charity: water

Indie Agency News Team
August 29, 2025

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Rare Is The Thing That Makes You Stop. This Film From Gus Made Us do Just That

A young girl in winter clothing smiles while standing with a group of warmly dressed people, all facing forward outdoors—capturing a rare film moment reminiscent of a must-see movie like Gus.

The AI-generated brand anthem that proved human storytelling still wins

Doug Zanger
August 27, 2025

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The Creative Director Who Solved AI’s Ethics Problem in 11 Minutes

A speaker stands on stage in front of an audience, with a large screen behind him displaying a close-up image of a vinyl record on a turntable, as he discusses the role of AI ethics in creative problem-solving.

TRG's Dustin Ballard delivered the framework every agency needs for using artificial intelligence responsibly

Indie Agency News Team
August 19, 2025

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The Art of Selling Creative That Sounds Too Bold to Happen

How Allen & Gerritsen and Quality Meats navigated from brainstorm to buy-in

Indie Agency News Team
August 18, 2025

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Need Pastel Built a Streaming Room at a Festival and it Broke the Internet

Screenshot of the Twitch Explorer page showing several live streams, with a main stream featuring three people seated in a vibrant streaming room and the chat in Spanish. Other streams are listed below as recommendations.

How the LA agency created something entirely new at Baja Beach Fest 2025

Indie Agency News Team
August 18, 2025

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Creative Oxygen: When Personal Projects Save Your Professional Soul

A child looks out from the open door of a dark van parked near a building and utility poles on a cloudy day, finding creative oxygen for personal projects in the quiet moment.

One Portland producer discovered that making her own film didn't just fulfill a creative dream—it transformed how she shows up at work

Doug Zanger
August 13, 2025

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These Two Hated Each Other. Now They’re Selling Democracy

Three posters promoting Confederation Centre, featuring historic and contemporary faces who once hated each other, bold text about selling democracy and Canadian identity, plus a striking photo of the Centre’s building.

FUSE Create resurrects Canada's feuding founders for coffee cup therapy

Indie Agency News Team
August 13, 2025

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Lainey Wilson Goes Full Method Acting for Whataburger

A woman wearing a blue face shield receives a striped food bag from a worker inside a fast food restaurant.

McGarrah Jessee disappears the Grammy winner into seven different Texans and somehow makes it look easy

Indie Agency News Team
August 13, 2025

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When a 4-Year-Old’s Dad Gets Banned From Disneyland for Anti-War Art

A doll with a somber expression holds a sign that reads REMEMBER HIROSHIMA while a person stands nearby in a dimly lit setting.

How DCX turned Hiroshima's 80th anniversary into a cultural moment that cuts through the noise

Doug Zanger
August 13, 2025

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INNOCEAN USA Pulls Rainbows from the Sky for Genesis

A person atop a Genesis GV80 SUV shoots two bright, colorful light beams into the sky, with trees and a dramatic, cloudy background in this striking INNOCEAN USA scene.

How the agency turned a child's imagination into luxury SUV magic

Indie Agency News Team
August 8, 2025

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Show Off: Spicy Straws, Booth Boots, and Bloody Subs

A sandwich, known as a Bloody Sub, is being cut in half by a large metal blade labeled SHEETZ on a wooden countertop, with sauce splattering.

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