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Tag: #indiework

The One Show Just Did Something Lovely for Indies

Banner featuring The One Show INDIES in stylized text above INDIE AGENCY NEWS on a sleek black background—highlighting the latest from the Indies community.

After 53 years, it’s time to celebrate us!

A&G’s Amperspam Returns With More Fonts, More Meat, And A Clearer Point

A pink smartphone with stickers reading Fighting Food Insecurity, Resting Meat Face, and You’ve Got Ameri... Amperspam in the back pocket of pink jeans, styled with A&G flair and more fonts for a playful touch.

The effort aims to help food insecurity in Philadelphia and Boston.

El Pollo Loco Has Thoughts About Your Leg (and Thigh) Day

Stacks of yellow towels with bold red Leg & Thigh Day text are displayed on a black table next to a sign that reads Grab a Free Gift Towel from El Pollo Loco.

INNOCEAN’s activation puts the message exactly where people are thinking about post-workout protein

7-Minute Apps: When Retro Fitness Aesthetics Explain Modern AI

Front and back view of a bright pink long-sleeve shirt with a Modern AI & 7-Minute Apps graphic on the front and a laptop image with text, ratings, and Retro Fitness vibes on the back; black text lines the sleeves.

Gus uses analog production design to show how fast AI agents can go from concept to deployment

TaxSlayer’s Spokescalculator Lives for This Stuff

A large cartoon Spokescalculator with arms sits at a wooden desk in a modern office with red chairs, brick walls, and large windows showing trees outside, ready to explain the benefits of tax software.

Party Land created Calvin Culator, a numbers nerd who gets thrilled about credits

INNOCEAN Doubles Down at Epica Awards With Two Grand Prix—And Indie Agencies Had a Helluva Year

A man in a denim jacket and cap holds a green-lit device while crouching with a fishing net at night. Text over the image reads Night Fishing, capturing the adventurous spirit often celebrated by Indie Agencies and the Epica Awards.

IAN member claims Innovation and Digital prizes while TRY takes Agency of the Year and Independent Agency of the Year—Norway’s Morgenstern shares Film Grand Prix

Too Broke for Chucks: The Holiday Display That Stops You in Your Tracks

A worn, beige canvas sneaker with frayed edges takes center stage in a quirky holiday display, humorously labeled "Too Broke for Chucks," set against a festive green background.

FUSE Create turned a Toronto storefront into a fake sneaker drop featuring the world’s worst shoes—and maybe the best reminder of what matters this season

1 in 5 Haven’t Started Shopping Yet. The Impossible Foods Gift Kit Saves the Day

A woman stands in a retro-themed room next to a display box labeled “Impossible Foods Gift Kit,” containing plant-based corn dogs and chicken tenders—perfect for unique shopping or as a fun, memorable gift kit.

Young Hero’s retro infomercial campaign tackles the hardest people on your list

The Holiday Video That Changed 1,600 Lives

A wooden bench with a blue gift box sits in a garden; overlaid text reads MANY HANDS and A story about the power of community and changed lives—perfect for a heartfelt holiday video.

How Klick Health funded surgeries for people in rural Kenya who’d been waiting years for care

Congratulations to Our Member Adweek Agency of the Year Winners

Adweek Agency of the Year

Mischief, Special US and Rethink take home honors

How Gus Turned Away’s Holiday Campaign Into a Dinner Party Nobody Expected

A group of people sit around a table in an airplane hangar, using suitcases as chairs, with small aircraft visible in the background.

A hangar feast, and zero AI—just Gus doing what Gus does best: being human

Publix celebrates Christmas Day birthdays in “Merry Birthday” holiday campaign with new AOR FIG

A two-tiered pink and purple birthday cake sits on a table for Publix

The touching spot sees a different take on celebrating the holidays.

Campaigns Can Get Stale After Round 3. Panda’s Aunties Ain’t That

An older woman stands in a doorway at night, smiling and holding up two Panda Express takeout bags, embodying the warmth and joy of Panda's Aunties in every meal.

Öpinionated keeps finding new ways to say food is love without repeating the format

Ad Jargon Has Always Been Jacked Up. A Founders Creative Director Did Something About it

A person with blond hair and dark roots, wearing wireless earbuds and a dark top, appears on a video call. The name Katie is shown in the bottom left corner, suggesting she might be a Creative Director familiar with ad jargon.

Katie Reid taught herself to code and built an 800+ term dictionary that makes the industry’s confusing language accessible to everyone

They Waited 15 Years to Make an Ad. Here’s Why That Worked

A video call with three people in separate locations—Kyle OBrien, Mike, and Kate Adams—discussing ad campaign ideas. Indie Agency News branding appears in the top right corner.

How Another Thing listened to what Mike’s Hot Honey fans were already doing instead of manufacturing a brand story from scratch

TUX Creative House Can’t Stop Making Great W Hotels Work

Split image: Left side has orange background with white text Orville Peck Hotel Tales. Right side shows a masked figure in a cowboy hat, reaching toward the camera—a striking creative work by TUX Creative House for W Hotels.

Chloë Sevigny, Miranda Makaroff, Orville Peck—three episodes of brilliant storytelling

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