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Tag: Need Pastel

Complaint Hotlines and Gen Z Toothpaste

Yellow rotary dial telephone on a wooden desk, its coiled black cord ready for action—a retro choice perfect for Complaint Hotlines or a quirky Gen Z Toothpaste ad, with labeled buttons in the center of the dial.

Indie Spin: The one with a presidential complaint hotline, an Amsterdam expansion, and AI that’s quietly judging your operations.

Senior Talent That Stays for the Work

A white briefcase with brown leather straps and handle, featuring a central beige lock, symbolizing talent retention and the value of experienced employees, photographed against a light background.

Indie Spin: The one with 11% revenue spikes, trillion-dollar platforms, and agencies throwing out the playbook

Need Pastel Built a Streaming Room at a Festival and it Broke the Internet

Screenshot of the Twitch Explorer page showing several live streams, with a main stream featuring three people seated in a vibrant streaming room and the chat in Spanish. Other streams are listed below as recommendations.

How the LA agency created something entirely new at Baja Beach Fest 2025

When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)

Abstract illustration featuring bottles, documents, text boxes, and question marks in vibrant colors, evoking Gen Z’s spirit of information, inquiry, and communication—perfectly capturing the excitement of fun purchases or picking out new clothes.

Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality

When Bad Bunny Wears Your Brand and Colonels Stop Smiling

A digital illustration of two men: an older Colonel with white hair, glasses, and a goatee, and a younger man with curly hair, glasses, a cap, and a chain necklace inspired by Bad Bunny. An owl is beside the older man.

Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI

Independent Agencies Storm the Croisette: From Losers’ Dinners to Creator Darwinism

Colorful illustration of a seaside town at sunset along the Croisette, with sailboats on the water, a lion sitting on the beach, and mountains in the background.

Indie Spin: The one with Cannes countdowns, Brazilian brilliance, and why 97% deserve a party too

Fade In On An Exceptionally Well-Written Caption About Transitions

An illustration of a clapperboard splitting two scenes: one side with fewer, darker fish and the other with many, lighter-colored fish swimming away—perfect for a well-written caption on transitions or dramatic fade in moments.

Indie Spin: The one about adults stealing goldfish from kids, Google’s privacy plot twist (again), and why someone just posted two emojis and called it content

Meet an Indie Agency: Need Pastel

Nighttime city skyline with illuminated skyscrapers, Need Pastel logo at upper right, and text at bottom reading Meet an Indie Agency and INDIE Agency News.

Rooted in realness

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Building the Global Home for Independent Agencies

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