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Tag: Serviceplan

Cannes Lions Day 5: Indies Dominate Film, Claim Grand Prix for Good

Illustration of a smiling lion relaxing on a beach chair, holding two champagne glasses, with confetti in the air and a sunset over the ocean—celebrating a Cannes Lions Grand Prix for Good win.

23 Film Lions and the festival’s top purpose award cap a strong week for independent agencies

Cannes Lions Day 4: Indies Take 16 Lions in Business Categories

Rows of yellow boxes labeled PENNY and ZAHN with white text, stacked closely together and brightly lit—like a vibrant retail display ready for Indies or Cannes Lions business categories.

Serviceplan keeps winning as indies show strength in experience and strategy

Cannes Lions Day 3: Indies Win Big Across Media, Direct, PR & Creator Categories

A person with slicked-back hair wears large reflective sunglasses and a dark blazer, standing against a blue and green gradient background—capturing the bold style often seen at Cannes Lions Media Awards.

65 Lions prove indies are built different

Cannes Lions Day 2: INNOCEAN’s Grand Prix Leads 43 Indie Wins

Three Night Fishing posters featuring a person fishing at night, a car rearview mirror reflecting fishing, and a person illuminated by greenish-blue light inside a car, created by INNOCEAN for a Cannes Lions Grand Prix campaign.

Car-camera thriller earns South Korea’s first Entertainment Lion as indies claim craft honors

Cannes Lions Day 1: Serviceplan’s Grand Prix Leads Indie Triumph

Rows of bright yellow PENNY iodized salt boxes, reminiscent of a Grand Prix display at Cannes Lions, with large white numbers and text, neatly stacked on a shelf under direct lighting.

IAN members capture Print & Publishing’s top honor as indies claim 24 Lions

Here We Go! Member Agencies Score Big on Cannes Lions Titanium Shortlist

Cannes Lions graphic with text: Dan Wieden Titanium Shortlist and Member Agencies @ Cannes on a dark blue background.

Serviceplan, OBERLAND, Day One Agency and INNOCEAN Berlin represent indie excellence on advertising’s most prestigious list

A German Farmer Mentioned His Sheep Were Gay. Serviceplan Ran With It.

A sheep wearing a cap with a Rainbow Wool logo, inspired by a German farmer, stands next to a colorful Rainbow Wool sign on a blue background.

How barnyard reality became a billion-impression campaign for LGBTQ+ advocacy

When Fast Company Manifestos Become Independent Agency Doctrine

A cartoon fish with human arms reads a newspaper—perhaps Fast Company or creative manifestos—while sitting between a cup of coffee and a mug, with bubbles floating nearby.

This Indie Spin featuring 44 ADC nails, Korean anniversary pastries, and no-budget films becoming brand strategy

Indie Spin: It’s Not Detergent, It’s Sauce

A red plastic detergent bottle with a yellow cap is centered against a background of swirling blue liquid and an orange backdrop, adding an indie spin to ordinary cleaning essentials.

Plus, ownership evolution, award-winning work, and agencies putting purpose into practice

This One Doesn’t Coast: Indie Agencies Keep Their Foot on the Gas

A child wearing a yellow and red striped shirt stands with arms outstretched, smiling in front of a spinning amusement park ride—capturing the playful spirit that indie agencies bring to creative marketing.

Plus, chest-beating worth the thumping, breakthrough briefs, big wins, hires and more

Show Off: Indies Go Green

Three colorful seed packets labeled Milky Way, Butterfly Landing, and Monarch Milk, with instructions and Indies Go Green campaign info cards, are arranged against a blue sky background with clouds.

This week’s roundup is flourishing with Earth Day magic, among other brilliance

Indie Work Weekly: Naughty, Spicy, Hot, Fiery, Shiny

An orange book titled Happy Endings with F*CK CANCER at the bottom, placed on spicy orange knitted fabric next to a candle—a bold, indie work weekly pick.

Feel the heat

IndieWork Weekly: Giving Back to LA Firefighters, Super Bowl Teasers Start Their Engines and More

Text on a black background reads: If youve ever loved LA, now is the time to show it.

A love letter to show support

The CMO Barometer: AI, Creativity, and the Future of Marketing

Three colored panels display the texts: CMO BAROMETER / 2025, CMO BAROMETER / 2024, and CMO BAROMETER / 2023 from left to right, highlighting the evolving role of AI and creativity in shaping the future of marketing.

A lot on marketer minds

IndieWork Weekly: A Familiar Face Beneath a Tub of Mayo

A man wearing oversized gloves, large clocks as necklaces, sunglasses, and a hat stands with arms raised at a Dukes Mayo Bowl event, holding a tub of mayo, surrounded by other people.

Move over, Pop-Tarts

IndieWork: The Ghost of Blockbusters Past

A Blockbuster Video store sign

Plus, civitas scores with Apple TV

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