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This Romanian Agency Made a Perfume That Smells Like Fall

A small Eau de PSL perfume bottle with its box, a lit candle, and a package of whole bean coffee are arranged on a wooden surface, creating the perfect fall vibe—an ideal scene for any Romanian agency’s autumn campaign.

Tuio's PSL fragrance stunt drove 300% growth in Starbucks sign-ups and went viral on TikTok

Indie Agency News Team
September 30, 2025