Where Eagles Dare Bought All of Karate Kid for a Midas Spot
The Pittsburgh indie shop turned Midas' 70th anniversary into an 80s montage starring William Zabka — and yes, they had to license the entire Karate Kid IP to do it
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Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working
Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth