Lilly Singh’s Got Amazon Deals and She’s Not Subtle About It
Why this Prime Big Deal Days campaign from Xpedition feels less like advertising and more like conversation
Search Evolution and Creative Culture Wars: When Indies Question Everything
Indie Spin: The one with AI-SEO bubble warnings, animated taco partnerships, and culture shift strategies
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino’s dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations
Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions
High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries’ temperature-based telephony, and Sturgis trying desperately to be young again
When Fast Company Manifestos Become Independent Agency Doctrine
This Indie Spin featuring 44 ADC nails, Korean anniversary pastries, and no-budget films becoming brand strategy
IndieWork Weekly: The Lay’s-Filled BTS Video We All Needed
So good. Thank you, Highdive
IndieWork Weekly: Come for the Monarch Milkshake, stay for the Rumpumpum Punch
Another week of lovely stuff
IndieWork Weekly: In-N-Out Gets Knocked Down a Peg
Plus, IndieWork hits Broadway
IndieWork: The Ghost of Blockbusters Past
Plus, civitas scores with Apple TV
Best of: #indiethinking 2024 (so far)
ICYMI: Get Caught Up on Some of the Year’s Best #indiethinking
Member Props: The PR King & Queenmakers, OwnIt Love and More
A lot of good in the Indiehood
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