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Author: Doug Zanger

Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.

The Omnicom/IPG Merger From the Independent Agency View

Black background with white text: Open Mic. Guess Wed Better Talk About This Omnicom/IPG Merger, Right? Left side shows a white microphone icon. INDIE AGENCY NEWS logo appears in bottom right corner.

There’s definitely some good, and some not-so-great

Recap: The Financial and Tech Trends to Button Up Your Agency for 2025

Slide with the title Buttoning Up Your Agency for 2025: Financial Trends and Tech, subtitles, and logos for AvidXchange and Indie Agency News on a gray background, spotlighting key financial trends to watch in 2025.

A great roadmap from AvidXchange

Meet an Indie Agency: Stone Owl Consulting

Aerial view of surfers riding waves near a sandy beach, with STONE OWL text over the ocean and Meet an Indie Agency and INDIE logos on the bottom border.

Creating better brand futures

Meet an Indie Agency: Zambezi

Black-and-white photo of a palm tree-lined urban street with Zambezi text at top and Meet an Indie Agency and INDIE Agency News at bottom.

Roots in sports and culture, growing all kinds of brands

Meet an Indie Agency: IKPN

City skyline at dusk with illuminated bridge in foreground; logos for ikpn and Indie Agency News; text reads Meet an Indie Agency.

Investing in indie futures

Meet an Indie Agency: hunterblu

Sunset view over a city skyline and waterfront with the hunterblu logo in blue; text reads Meet an Indie Agency, INDIE Agency News at the bottom.

A long journey together!

Meet an Indie Freelancer: Toby Brewer

Black background with white text: Meet Indie Freelancer Toby Brewer, Los Angeles. Below is a photo of a man with short hair and a beard. INDIE logo in bottom left corner.

A Creative Journey from Culinary Arts to Advertising

The Best Use of AI Yet? Rich Levy on Klick’s Heartwarming Holiday Campaign

Two people embrace closely in a warmly lit room, one with straight dark hair and the other with curly hair, capturing an emotional moment that could perfectly highlight a heartfelt holiday campaign for Klick.

Y’all made us cry again?!

IndieWork Weekly: Come for the Monarch Milkshake, stay for the Rumpumpum Punch

A monarch butterfly rests on a white dotted migration path map, with the text Butterfly Superhighway and project information displayed on a blurred nature background—featured in this weeks IndieWork Weekly.

Another week of lovely stuff

A Creative Recap in 2 Parts: The Timotheé Chalamet Lookalike Contest and Great Work for the Seattle Kraken

Slide with text: Some Kraken Great Work for Clients + Creating the Timothée Chalamet Lookalike Contest. Features client logos and #indiework Live.

Yeah, it was random

Friday F**kabout: Natalia Fredericks of Party Land and the Ha Ha

Two people, Doug Zanger and Natalia Fredericks of Party Land, are speaking in a virtual interview, each framed in separate video call windows with their names and job titles displayed.

She’s speaking this week in LA

Recapping Some Wicked Good New England Creative

Black background with a red and blue abstract logo, featuring the text “Lookit, Wicked Good Work from Boston” and “#indiework Live INDIE AGENCY NEWS” in white and blue fonts—showcasing creative talent straight outta New England.

The 63rd Hatch Awards had some heavy hitters

Reliving the First Ever Top 40: Photos and Video

People stand and talk at a brightly lit bar decorated with colorful neon lights and a large screen displaying Photos from the INDIE TOP 40 in the background. Shelves of liquor bottles line the back wall.

Let’s enjoy some great photos and video

Unlocking the Untapped Business Growth Power of Producers in Independent Agencies

A black graphic with green text reads, Why Producers are an Independent Agencys Secret Advantage. Logos for Noco Ltd and Indie Agency News with the hashtag #indiework Live are shown, spotlighting business growth.

This extensive study is the first to focus on producers’ roles

#1: SMALL for Coordown

A SMALL female boxer with red gloves and a determined expression trains in a gym. Subtitles read: Assume that I can hit harder.

Assume That I Can

#2: DCX Growth Accelerator + Gus for Back Market

A dark auditorium with an audience facing a large screen displaying a close-up of a device, the letter R, and the text September 2023—an event hosted by DCX Growth Accelerator.

Meet The R

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