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Author: Doug Zanger

Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.

Old Bay, Emojis, and Ravens Forever: Planit’s Matt Doud Shines on Random Q

Three men, Doug Zanger, Kyle O’Brien, and Matt Dowd, speak in a virtual Indie Agency News meeting. Each appears in a separate frame with name tags on a green background featuring subtle Ravens-themed details.

The Planit co-founder keeps it real with Hall of Fame emojis, seafood seasoning debates and more

Meet an Indie Freelancer: Building Big Ideas in a Small Attention Span World

Black background with white text reads Meet Indie Freelancer Jack Cornett ATL. Below is a grayscale photo of a man with long hair and a hat. INDIE Agency News logo appears in the corner.

From agency newsletters to award-winning social media, Jack shows how quick thinking and a clear voice can create lasting brand impact

From Connecticut Pizza to Cultural Strategy: A Two-Fer Chat with Kim Haxton and Andre Picard

Two people are shown in grayscale at the bottom left corner on a gray background. The word Mythology and an orange symbol appear above their heads, evoking a sense of cultural strategy and storytelling.

Philosophy, pizza, and some seriously good advice

Uncharted’s Territory: Redefining the Modern Indie Agency

Green background with large black text reading “Year 1.” Below, smaller text says, “Hosted by: Christian Gani, Partner @ Outerkind.” “UNCHARTED STUDIO” is centered at the bottom, reflecting a modern agency exploring Uncharteds Territory.

How three friends built a nimble, culturally fluent shop that’s challenging outdated norms and leaning into purposeful disruption

Show Off: Inside HAYMAKER’s Refreshingly Human Work for Seattle’s Best Coffee

A man in a denim shirt smiles while holding four bags of Seattles Best Coffee; text on the left reads SHOW OFF, Celebrating Indie Agency News Member Work, HAYMAKER, part of the Show Off Live series.

CEO Jay Kamath shares how the team landed the platform, found the tone, and made something everyone could relate to

Show Off: How Good Conduct Made a Messy Truth Beautiful for The Honest Kitchen

A person sits up in bed next to a large Saint Bernard dog with its tongue out; warm sunlight streams through a window, capturing a moment of messy truth and genuine companionship.

This one is going to the dogs

A New Chapter That Feels Like Quirk (Creative)

Three men, Doug Zanger, Mike Densmore, and Bennett Johnson, join a creative virtual video call with labeled name tags; INDIE branding appears in the top right corner.

With fresh leadership and a clear creative vision, the agency builds on what works—and keeps things personal along the way

The Cannes Lions Inside Skinny: How to Think Like a Juror

An illustration of a person with dark hair and a red shirt sitting at a table, looking at a sheet of paper with charts and text, capturing the moment they think like a juror to gain valuable jury insights.

A look inside the minds of the judges

Built on Trust, Fueled by Pets: How Clever Creative and VCA Are Redefining Veterinary Branding

A person in blue scrubs smiles and holds a tan dog while another person pets the dog inside a veterinary clinic featuring VCA veterinary branding.

Standing out in a competitive field

Indie Growth by Design: How La Storia Took the Long View

A virtual panel discussion with four participants—Doug Zanger, Kyle O’Brien, RC Walker, and Molly McKinney Walker—appearing in separate video call windows to share insights on Indie Growth.

Calculated persistence is the key

GLAM Arts: Reimagining Arts and Culture Marketing from the Inside Out

The word GLAM in large bold black letters with ARTS, referencing arts and culture marketing, in smaller letters aligned vertically to the right, all on a white background.

A much needed piece of energy from Lafayette American

Good Brief! How PB& Got a Quality RFP and Is Helping Reframe Seattle’s Icons

View of the Space Needle from below against a cloudy sky, with text promoting PB& and Chihuly Gardens and Glass—celebrate Seattles icons while discovering the value of a Good Brief for Indie Agency News.

The Space Needle and Chihuly Garden and Glass Museum focus on the future

Meet an Indie Agency: In Good Co

Split image of two cityscapes with IN GOOD CO text overlay; Milan’s Duomo on the left, Los Angeles with palm trees on the right. Text below reads, Meet an Indie Agency—catch up on INDIE Agency News.

Repositioning legacy brands with aplomb

Meet an Indie Agency: Storythings

A coastal city skyline with a beach, titled Storythings, showcases the creative vibe of Indie Agency. Caption below reads: Meet an Indie Agency, INDIE Agency News.

An obsession with ideas in B2B

Meet an Indie Agency: Blurr Bureau

Nighttime cityscape with illuminated historic building in front of modern skyscrapers; text reads BLURR BUREAU and Meet an Indie Agency, INDIE Agency News.

No-fluff strategy meets beautifully crafted design

Meet an Indie Agency: Based Marketing

A cityscape at dusk features a round modern building and tall skyscrapers, with Based Marketing text overlay and a Meet an Indie Agency – INDIE AGENCY NEWS banner at the bottom.

Ready to impress

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