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Author: Doug Zanger

Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.

Legal Readiness in the Age of Independent Agency M&A

Illustration of a briefcase, pen, document, clipboard with checkmarks, upward arrow, and gears, symbolizing business planning, productivity, legal readiness, and organizational growth.

Matchstick Legal’s latest resources help independent agencies prepare for what’s next

How Independent Agencies Can Crush the Pitch: 10 Tough Lessons from a Search Consultant

The Second City theater marquee displays Kids Summer Camp Now On Sale, pitching fun under a partly cloudy sky.

No holding back by Stephan Argent

For Indie Agencies, This Might Be One of the More Useful AI Conversation Yet

A projection screen displays a written statement about generative AI, innovation, and the speaker’s perspective on creativity versus efficiency in technology—highlighting insights relevant to indie agencies and the future of AI conversation.

Forget the buzzwords—Taryn Southern and Nilesh Ashra offered a smart, weird, and refreshingly useful look at AI in the agency context

Across Time Zones, On the Same Wavelength: Sister Cities for Q2

A composite image shows the skyline of a modern city with mountains in the background above, and its sister city—a coastal town with colorful buildings and a prominent church—below, highlighting their connection across time zones.

Indie Agency News members finding common ground, one unexpected match at a time

#1 | Top 40: Design | The Most Beautiful Airport Rebrand Has an Icelandic Vibe

A billboard and poster advertise Keflavík Airports Icelandic design; the billboard shows two people talking, while the poster features a child eating ice cream with the text, Enjoy your stay.

Brandenburg’s KEF identity is a masterclass in multisensory design

#2 | Top 40: Design | Queer Stories and a Bold Format

A colorful magazine spread in bold format features flyers for LGBTQ+ events on the left and an article titled QUEERING THE FOOD SYSTEM, with multicolored text and vibrant columns sharing queer stories on the right.

Part magazine, part manifesto—Animal Print from Vacation is what happens when design, culture, and identity collide beautifully on paper

#3 | Top 40: Design | Scaling Pitch Black Into a National Brand for Black Entrepreneurs

A blue sky with scattered clouds and birds flying; large white text reads Pitch Black across the top, hinting at black ideas and a powerful platform above the serene scene.

A bold redesign from Odd Notion turned this single-day event into a 365-day movement

#4 | Top 40: Design | Deck the Halls with Generative AI and Disco

A vinyl record is playing on a turntable on a wooden table, with a stylish design for the sleeve titled OUT OF OFFICE, IN THE SPIRIT and a lyrics sheet—setting the mood like your own Top 40 hit.

A little ABBA, a lot of Ammunition

#5 | Top 40: Design | Butterfly Superhighway Project Soars on Design

A thoughtfully designed set of printed materials for the Butterfly Superhighway project, featuring an envelope, a green informational card, and two white cards with project descriptions and alternative plant names.

Lafayette American connects nature

#6 | Top 40: Design | A Trail of Flavor, Now Beautifully Branded

Two hands clink whiskey glasses in a magazine ad for the Kentucky Bourbon Trail, featuring top design elements and text inviting you on a vacation with “kindred spirits.”.

A fresh identity, neat. From Lewis

#7 | Top 40: Design | Icelandic Real Estate Gets a Joyful Rebrand

A teal geometric H logo is displayed to the left of the word Heimar in white text on a dark blue background, showcasing a modern design inspired by Top 40 trends.

Design that builds belonging from Brandenburg

#8 | Top 40: Design | A Holiday Cookbook Full of Chaos and Charm

A tattooed hand flips through the pages of an open cookbook, showcasing recipe design and food photos against a light background—perfect inspiration for your next kitchen project.

Agency recipes from Curiosity, some edible, all beautiful.

#9 | Top 40: Design | Serving Up Warm & Fuzzy Feelings

Two people sit on yellow chairs in a brightly lit studio with Tennis Channel branding. The set’s playful design, tennis balls, and plants in teal and yellow tones create warm & fuzzy feelings throughout the space.

A talk show with topspin from Zambezi

#10 | Top 40: Design | A Giant Slime Tanker, Courtesy of MrBeast

A tunnel with glossy blue and purple walls, illuminated by pink neon lights, features a Top 40 Design with various items in glass cases along the sides.

This toy launch made a mess—in a good way from R&R Partners

#11 | Top 40: Design | Elevating the Tasting Experience

A black and green luxury invitation box with gold accents, a key with a tassel, printed materials, and a corkscrew—thoughtfully arranged on a green surface—for an unforgettable tasting experience.

Gilded, gorgeous, and grape-forward from Partners + Napier

#12 | Top 40: Design | Blink and You’ll Miss This Sleek Refresh

Collage of Blink eye drop ads with a sleek design, featuring product images, people using eye drops, groups socializing, and bold text highlighting relief from dry eyes and the 3-in-1 triple care Sleek Refresh formula.

Relief that looks as good as it feels from Barker

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