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Author: Doug Zanger

Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.

Don’t You (Forget About Your Early-Year Campaign)

A wooden chest filled with gold lion sculptures sits in a lavender field overlooking a coastal landscape, inspiring campaign planning under a partly cloudy sky.

Let’s get your work top-of-mind as we get closer to Cannes

A Curriculum, Zoom Link—and a Real Career Path

White neon-style text SEEK TRUTH MAKE MAGIC surrounds a stylized eye illustration on a dark purple, starry background—an inspiring design for anyone forging their own curriculum or seeking a unique career path.

Solve’s five-year partnership with Morgan State is showing how quiet consistency can reshape access to advertising

Work Worth Making. Time Worth Taking.

Aerial view of a city with a blue truss bridge spanning a river, surrounded by green trees and buildings—an inspiring scene that captures the sense of work worth making under a partly cloudy sky.

At Humanaut, the answer isn’t always yes—and that’s the point

Butterflies, Biodiversity, and Brand: How Lafayette American Gave Milkweed a Makeover

A solid green rectangle fills the entire image, evoking a field of milkweed that supports butterflies and biodiversity.

Inside the Butterfly Superhighway and the Detroit agency’s joyful three-year commitment to nature and design

How Klick Broke a 52-Year Barrier and Crashed the One Show Party

A large yellow Klick pencil breaks through a dark surface, surrounded by smaller black, gray, and yellow pencils pointing downward on a gray background.

Healthcare creativity isn’t just competing—it’s leading

The Mayor: Making Noise with Nashville Roots and Big Ideas

A city skyline at sunset with a lit bridge over the river and a boat in the foreground; text reads Meet an Indie Agency | The MAYOR, Nashville, and INDIE Agency News.

Ideas, speed, and a writer’s room vibe

Angie Rothen’s Back at Hanson Dodge—and She’s Bringing the Firewalls

Woman in a gray blazer stands with arms crossed on the left; Angie Rothen is featured as the Hanson Dodge logo appears centered on a plain black background.

A familiar face returns to HD, this time with even more tech firepower

How to Keep a Contract from Killing Your Margin

Illustration of a person holding a large mallet next to a calendar with dollar signs, suggesting financial planning, contract negotiation, or effective budgeting.

Matchstick Legal’s Pricing Matrix puts numbers to the legal asks that eat your profit

Autodesk: So Good, Even God Takes a Lap

A man dressed as an angel stands behind another man in white robes at a podium, who gestures with floating golden objects; the Autodesk logo highlights the power of CAD and design software in creative presentations.

Giant Spoon helps Autodesk reframe creativity and its own brand story with a Tony Hale assist

Turning Emissions into Aviation Fuel—and Retail Experience

Street view of a modern store with large windows displaying minimalist signage reading AIRCO FUEL STORE, set in a gray historic building with ornate details—an inviting retail experience focused on innovative aviation fuel solutions.

Mythology and Tall Poppy help AIRCO reimagine the story of fuel

Cannes Lions 2025: We’re Back. We’re Bringing the Indie Energy. And Kyle!

Boats docked in a marina with colorful buildings and hillside in the background. Bold text reads Indies @ Cannes and INDIE Agency News at the bottom, capturing the Indie Energy of Cannes Lions 2025.

Find us in the lobbies, cafés, and wherever the Wi-Fi holds

Foul Mouth Creative’s “FOMO-TO-GO” is Scrappy Production With Purpose

The image features bold gradient FOMOTOGO text, a film crew photo, a movie clapperboard, and info about scrappy production—showcasing how a creative agency can help you create content on a budget.

A new production built for speed, smarts, and just the right amount of chaos

A Deck That’s Seen Some Things. Trex Trades Polish for Proof

A group of adults dance and socialize on a Trex deck outside a modern house during a gathering in the early evening.

It’s the latest from BUNTIN, the brands long-standing AOR

This Wellness Campaign Doesn’t Want You to Hustle Harder

A person in a white lab coat raises an arm to touch a red QUALITY sign above the entrance to a laboratory, symbolizing how self-care remains essential even in environments driven by hustle culture.

With help from Hanson Dodge, NOW® keeps the healthy obsession going

Humanity Wins: GLOW’s Campaign Is the Anti-Ad Ad We Needed

A woman and a girl walk in a hotel hallway; later, staff interact with them near a wall display. An app notification shows Hyatt followed someone on TikTok, reflecting the GLOW Campaign’s focus on genuine connection.

Authenticity, meet execution and big feelings without big budgets

Meet the Media Underdogs of Portland: Left Hand Agency

A green suspension bridge spans a forested Portland valley with mist rising among the trees; text at the bottom reads Meet an Indie Agency | Left Hand Agency, Media Underdogs News.

A creative eye to serious media strategy—without the holding company baggage

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