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Author: Doug Zanger

Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.

#29 | Top 40: Design | Childhood Joy Meets Grown-Up Branding

Three images feature a person in a pink tracksuit with a pink headband holding or interacting with a pink box of Toaster Pastries, blending childhood joy and grown-up branding in a vibrant, pink-themed setting.

A fling from Blurr Bureau you won’t regret

#30 | Top 40: Design | 1,500 SKUs, One Gorgeous Rebrand

A variety of Starwest Botanicals products, featuring new design SKUs, including herbal supplements, essential oil, tea, powder, and vegetable glycerin, displayed against an olive green background.

Efficiency meets elegance in packaging from Clever Creative

#31 | Top 40: Design | Friends Everywhere and Levi’s Craft an Inclusive Classic

A collage of diverse individuals in casual outfits, including denim jackets and a white tank top, highlights Levi’s inclusive design on a webpage titled HOW DO YOU SHOW UP?.

Queer stories, authentically told

#32 | Top 40: Design | A Blueprint for Modern Property Branding

Sunlight streams through tall evergreen trees reflected in a calm lake, with the word LAKEPOINTE in bold white text—an example of modern property branding that balances nature’s beauty with sleek design.

A refined look from Drake Cooper for a growing portfolio

#33 | Top 40: Design | Craveable Comfort, Wrapped in Barker Boldness

A collage of women modeling Barker activewear highlights craveable comfort, group poses indoors and outdoors, a large billboard, and two people holding newspapers featuring the same models.

Bras meet beats in this standout rebrand

#34 | Top 40: Design | Tokyo Cool, Canned and Designed to Glow

A stylized illustration of a person holding a can of Maru sparkling cocktail with Tokyo Cool canned design, set against a neon-lit cityscape and Japanese signage. Text highlights the Tokyo inspiration and vibrant urban glow.

Anime vibes in beverage form from ARGONAUT

#35 | Top 40: Design | Historic Hamptons Inn Gets a Luxe Identity Refresh

A large white house, now a historic inn, features multiple chimneys and windows behind a garden with green bushes, trees, and a stone path under a blue sky with scattered clouds.

Luxury branding from FerebeeLane that’s ready for its close-up

#36 | Top 40: Design | Palmetto Citizens Gets a Playful Polish

Logo design of Palmetto Citizens Federal Credit Union featuring a white palmetto tree and crescent moon on a blue background, with the company’s name in white text for a playful polish.

A logo glow-up from crescent to cool from Walrus

#37 | Top 40: Design | Design That Heals: Stoltz’s Hospital Rebrand

Billboard displays Acute Pediatric Care with a child playing hockey and the Idaho Falls Community Hospital logo against a blue sky, featuring Stoltzs design that heals.

Healthcare looks better in Idaho Falls

#38 | Top 40: Design | Scorpion Rosé Redefines Studio Sips

Two bottles of Scorpion Rosé with white caps rest on a sunlit stone surface, surrounded by green grass and gentle shadow—perfect for your next Studio Sips session or design-inspired picnic.

Wine, design, Detroit. Cheers.

#39 | Top 40: Design | Sasquatch Branding Hits a Higher Education Note

A stylized illustration of a blue and green yeti or sasquatch head is featured in various color schemes and backgrounds—perfect for distinctive Sasquatch Branding or unique design elements in higher education projects.

A beast of a mascot meets handcrafted design from Drake Cooper

#40 | Top 40: Design | How Barker Made Prunes Cool Again

A collage shows hands opening and holding a purple BOTANIA subscription box with skincare products, a card, and giveaway promotion. The packaging features playful design elements, including text and smiley illustrations.

Design chic with a high-fiber twist

HndsUp Reimagines Innovation as a Tool for Justice—and Hopes to Never See the Light of Day

A raised black fist with a wristband camera is shown beside the text Courageous Conversation Global Foundation presents HndsUp—a bold call for justice—on a black background.

David&Goliath and Courageous Conversation create a bold concept that turns attention toward systemic change, not technology

Meet Familiar Creatures: The Agency Outsmarting the Big Guys

Skyline of a city at sunset reflected in a river, with bridges and buildings visible. Text reads Meet an Indie Agency—Familiar Creatures—outsmarting the big guys, plus INDIE Agency News at the bottom.

Built on humor, hustle, and heart, this Richmond indie is taking challenger brands to new heights—and making behemoths nervous

God-is Rivera is Back! And She’s Ready to Shake Things Up

A woman smiling in the lower right corner with text above her that reads, God-is Rivera is BACK to shake things up! on a purple background.

Burrell’s new Chief Strategy Officer brings her energy and vision to the historic agency

Pitch Black’s New Era: An Event Grows Into a Powerful Platform for Black Ideas

A blue sky with scattered clouds and birds flying; large white text reads Pitch Black across the top, hinting at black ideas and a powerful platform above the serene scene.

How Stephen Green and Eleazar Ruiz are redefining opportunity from Portland to the world

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