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Author: Doug Zanger

Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.

Meet an Indie Agency: Noble People

Doug Zanger, Lindsay Lustberg, and Barry Dan of Noble People appear in a video call, each in separate frames, smiling and talking about agency life.

Calling impatient marketers

Meet an Indie Agency: Lewis Communications

Screenshot of a video call with three people from indie agency Lewis Communications: Doug Zanger (top left), Ellen Faulkner (top right), and Jennifer Carter (bottom), each in separate indoor settings.

Doing something great

Meet an Indie Agency: TBA Worldwide

A split-screen video call shows a man in a headset and a cap labeled Indie Agency on the left, and a smiling woman in glasses and an orange vest on the right. The Indie logo appears in the bottom right corner, highlighting TBA Worldwide’s partnership.

Smart acquisitions and sharp focus

Celebrating Ari Weiss

Black and white photo of Ari Weiss, Global Creative leader, with short hair and a beard, wearing a button-up shirt, looking at the camera with a slight smile against a plain backdrop.

Share your thoughts with us

Ari Weiss, Quality Experience Founder and Global Creative Powerhouse, Dies at 46

Black and white photo of Ari Weiss, Global Creative leader, with short hair and a beard, wearing a button-up shirt, looking at the camera with a slight smile against a plain backdrop.

Tributes begin to pour in for the lauded leader

Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed

A football on a Super Bowl trophy with text: The Play By Play. Gen Z’s top 5 takes from the 2025 Super Bowl and Super Bowl ads. Carson Doyle. Purple background with yellow font.

The creative tide may be turning with new audiences

Indies Created a Majority of Super Bowl Ads. And They Did Pretty, Pretty Good

A girl in yellow boots and a straw hat stands confidently beside a pumpkin with a hat on a stool. Its the kind of whimsical scene that could inspire pretty good indies, with barn walls, chairs, garden tools, and watering can setting the perfect backdrop.

There were plenty of bright spots—and a few “mehs” 

Meet an Indie Agency: CONVICTS

Night view of a city skyline with skyscrapers, featuring the bold text CONVICTS and highlighting Meet an Indie Agency in the foreground.

Disrupting the Agency Model with Culture-First Creativity

Burning the Rulebook: How Foul Mouth Creative Started on Their Terms

Two people in separate video call frames. The woman on the left gestures with her hands, embodying Burning the Rulebook spirit, while the man on the right wears a hat and glasses. Name tags reveal Rachel Carlson and Christian Gani, showcasing their creative startup collaboration.

Our first episode of Year 1 with Christian Gani is an eye-opener

New Member Benefit: Indie Agency Connect

Logo displaying INDIE in large black text with Agency Connect underneath in smaller black text. A small green square precedes the text.

Bringing a little biz dev to the mix

Indie Agency Sister Cities For Q1 2025

Split image of two sister cities: one with a modern church under northern lights, the other a cityscape with a river and bridge at sunset. Text reads INDIE AGENCY NEWS and Indie Agency Q1 2025 Sister Cities Insight.

Bringing new independent agency markets together

Winning Big: Celebrating Creative, Strategic, and Impactful Out-of-Home Campaigns

Two brightly colored Chevrolet SUVs with digital roof signs, part of eye-catching Out-of-Home Campaigns, are parked on a city street lined with trees and buildings.

PJX Media with the goods

The CMO Barometer: AI, Creativity, and the Future of Marketing

Three colored panels display the texts: CMO BAROMETER / 2025, CMO BAROMETER / 2024, and CMO BAROMETER / 2023 from left to right, highlighting the evolving role of AI and creativity in shaping the future of marketing.

A lot on marketer minds

“You ready?”: Talking Big Game with Highdive’s Mark Gross

Mark Gross rests quietly in a bed, capturing a moment of introspection reminiscent of an IndieWork creation.

A helluva great story with some good advice

The Own It Summit in LA: Driving Growth and Visibility for Female-Owned Agencies

Yellow graphic with blue and black text reads Knowing & Growing Our Value: An Own It Summit Preview, highlighting value growth for women agency owners. Features OWN IT and Indie Agency News logos.

Inspiration for the next generation of women agency owners

Vasectomy Marketing: How 8AM Creative Tackled Restrictions and Connected with Audiences

Three smartphone screens display different Facebook posts from the Austin Urology Institute, showcasing graphics and text about health and lifestyle topics, crafted as part of a healthcare advertising campaign by 8AM Creative.

Puns aplenty!

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